Bacha Party is an all-encompassing brand catering towards infants and adolescents between the ages of 1 to 14. Their main goal was to provide a fun shopping experience for children and their parents with a complete range of products under one roof.

We were approached to design complete their branding from the bottom up. They only had a name and idea for a brand. We suggested a handmade font with playful colours to depict the joy of childhood. The colour scheme represents the astonishing variety of products under one roof that caters to the needs and wants of children under one roof.

We were then tasked to create all their instore branding, product photography and their launch campaign on social media. The initial store was such a success that they have gone nationwide with 6 stores in a matter of 3 years. Their social following has amassed just short of half a million unique followers with month on month growth in followers and sales, a remarkable success story that we have been fortunate to be a part of. We continue to be a main stakeholder in forming their marketing and design strategy as well as executing the vision.