Hoagies was an idea of two entrepreneurial brothers, that had learned the art of making great hoagies and had their own versions catering to the local flavours. Since this was a new food start-up we had a clean slate to design from.

Their vision was to be an authentic, rustic homely place, invoking the smell of fresh bread. We used their values to create a hand drawn logo, invoking the era of 1920s America where the Hoagie first began.

After the instore branding, menus etc, we shifted focus to their social media. We took their fledging social presence and catapulted it to a growth of month on month growth of 30 thousand followers over a period of 6 months.