The Jaffer Group is a well-established firm trading since 1948. For their 70th anniversary of trading, they approached us to overhaul their entire brand. We started by creating a logo for 70 years of innovation, keeping the theme of their original logo. Using elements of the Jaffer logo, the circle and the 3D font we created a modern yet traditional logo highlighting their 70 years in the business.

For their brand makeover we started by redesigning their corporate website, injecting life, personality and amazing stories that encapsulate the various divisions of their business. To achieve this, our team embarked on a journey from Karachi to Multan, Lahore to Islamabad all the way up to AJK documenting their entire business. We wanted to push boundaries that capture the attention of Jaffer Group’s audiences, creating work that showcased their expansive work in a new light.